WorkStation Mini is the perfect solution to meet the neuromarketing world. An economic and simple lab which lets you carry out a wide range of studies and start exploring this methodology’s possibilities.
With WorkStation Mini you purchase the usenns ring and sennsLab software for design, execution and analysis of studies. Optionally, your WorkStation Mini can be extended by including eye-tracking systems, additional rings or even the usenns neuroheadset to transform your WorkStation Mini into a WorkStation Pro.
Description of components
Description of the ring
usenns ring is a wearable and wireless device that is placed around the fingers . It is highly reliable when monitoring galvanic skin response (electrodermal activity), blood pulse (cardiovascular activity) and movement.
The WorkStation Mini includes a single ring, although it is possible to purchase additional rings to carry out studies to multiple participants simultaneously.
- Sampling frequency: 32Hz
- Wireless WiFi and Plug-and-Play technologies
- Minimum battery life: 4 hours
- Time-to-signal: 5 to 20 seconds
- Dimensions: 71 x 43 x 32 mm and weight: 60gr
- Monitoring of up to 128 users simultaneously (extendable)
- Approximate outdoor range of 60 meters and 30 meters indoors (extendable)
- EN 60950, EN 55022 and EN 55024 certifications
Description of software
SennsLab is usenns software to design and execute neuromarketing studies in an accurate, fast and easy way.
For the studies’ design, sennsLab has pre-designed studies to carry out the most usual neuromarketing studies. Once the study has been executed, sennsLab offers three ways to analyze the data registered: you can use the data viewer, you can export the data to programs such as Microsoft, Excel or Matlab, or you can send the data directly to the Cloud for its automatic decoding so you can receive the results.
- Database of studies and participants
- Flexibility to design your own studies or use pre-designed neuromarketing studies
- Execution of demos, pilot studies or full projects
- Monitoring of up to 128 usenns rings simultaneously (extendable)
- Data viewer
- Export data to Microsoft excel or Matlab
- Direct connection with usenns Cloud to obtain results quickly and smoothly
- Available for Windows 7.0 or superior
Description of eye-trackers
WorkStation Mini includes optional devices (purchased separately) such as stationary or mobile eye-trackers, for measuring visual attention.
Currently the following devices are compatible with SennsLab software: Tobii stationary X2-30, X2-60, TX300, T60XL, T60, T120, X60 and X120, and Glasses 2 by TOBII (mobile eye-tracker).
Technical specifications for the compatible eye-tracking devices mentioned above can be found at the Tobii website.
From the physiological data obtained with WorkStation MINI it is possible to obtain emotional indicators. More specifically, by using the cloud automated decoding of SennsLab software, the information provided will be:
Emotional activation: Emotion intensity. It captures the emotional range, which changes from a low intensity status or calm status to a high excitation status or stress status.
Emotional impact: Number of emotional hits. It captures the sudden changes in the emotional activation and the changes intensity.
Additionally, in case you add an eye-tracker to your WorkStation MINI, you will obtain additional information about the visual behavior. More specifically, if you send directly the data to the cloud so they can be decoded automatically, the final reports will provide information about:
Visual attention pattern : Areas of visual interest. It captures the main elements drawing attention to which people look at.
Exploration pattern: Visual exploration trajectory. Thanks to the looking patterns of the participants, this indicator captures the way in which people explore the stimuli.