Our seasoned experts have large experience in teaching applied neuromarketing courses. Unlike other training programmes, usenns provides both practical and theoretical training. More specifically, training offered by usenns may include:
- Basic training: All you need to understand about consumer neuroscience. It covers basic neuroscience, applied technologies selection, fundamental design and market research concepts as well as data interpretation.
- Neuromarketing actual case studies: Training based on actual research cases carried out by our team or together with our partners. Different research fields are covered: product testing, branding, retail, etc. Attendants learn to understand the type of information that a neuromarketing study may offer. They also learn how to draw strategically valuable conclusions.
- Hands-on experience: Reality-based problem-solving tasks using usenns software (WorkStation Mini and Pro). Attendants to the course will learn to design real studies and perform fieldwork correctly.